Middle East International Business Awards
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Recognising First-Rate International Firms in the Middle East Region
MIDDLE EAST INTERNATIONAL BUSINESS AWARDS
Following the success of its predecessors in Singapore, Hong Kong, Malaysia, and China, as well as its inauguration in the region last year, the Middle East International Business Awards is now back to honor the region's top international firms.
The awards programme aims to celebrate the achievements and recognise the contributions of outstanding foreign firms to the Middle East economy.
The awards programme is open to companies in all industries with global headquarters located outside of the Middle East, with successful operations in the region. If you are one of these companies, nominate and seize this opportunity to be awarded for your award-winning project, product, service, strategy, initiative or innovation.
Our previous awardees were lauded for their hard work and dedication that brought tangible contributions to their businesses. Some of them came from the biggest companies and organisations, including Bayer Middle East FZ-LLC, Cummins, New Balance Middle East Sportswear Trading LLC, The Hershey Company, Toray Membrane Middle East LLC, and Unilever Gulf.
Testimonials
Hailiang Zhang CEO for Mainland China, Tricor China
Winning this award is great honor, and a significant marvel to our company’s history in celebrating the spirit of synergy, it is also particularly meaningful to our One Tricor program to be recognized alongside the other outstanding initiatives of fellow international business firms in China.
Hailiang Zhang CEO for Mainland China, Tricor China
Marietta Li Head of Planning and Business Management, Hong Kong and Taiwan, United Overseas Bank (UOB)
We are also happy [and] glad that we learned that our programs under UOB Art Academy are well-received by our stakeholders, as well as to help foster [or] the development of contemporary art in the community.
Marietta Li Head of Planning and Business Management, Hong Kong and Taiwan, United Overseas Bank (UOB)
Cicci Xi Director of Global IR Asia Product & Technology, Johnson Controls
It’s great honor for us, for myself, and for the team here. We thank you for giving us a very good opportunity to introduce this technology.
Cicci Xi Director of Global IR Asia Product & Technology, Johnson Controls
Watch videos from past winners


2022 winner: Axis Bank Ltd., DIFC


2022 winner: CrimsonLogic Pte Ltd


2021 Winner: M+ Solar by PETRONAS


2021 Winner: Pizza Hut Restaurants


2021 Winner: The Kraft Heinz Company
Why you should enter?


SHARE YOUR STORY
Talk about your achievements in an interview that you can share with clients, peers, and colleagues to let them know that you are an award-winning company.


AMPLIFY
Reach potential clients as you let your innovations be known and honoured by the region's most prestigious awards for foreign companies!


EXPOSURE
The Asian Business Review magazine is printed annually and goes out to the senior management in South East Asia, North Asia, and the Middle East region. It will be distributed in newsstands, 5-star hotels and office buildings around Dubai.
GUIDELINES AND CRITERIA
GUIDELINES
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Nominations will be deliberated by a panel of experts from Middle East region's top accounting and audit firms based on the judging criteria.
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Companies may submit up to three (3) entries only.
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Nomination is free of charge. To receive exclusive entitlements, winners must book any of the winner's package options. Email [email protected] for more information on pricing and inclusion.
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Deadline for submission of entries: 13 June 2024
ELIGIBILITY
The awards programme is open to foreign companies in all industries in the Middle East region. The company must have its global headquarters located outside the Middle East region.
Eligible companies may nominate any initiative that highlight their excellent work in the region, such as:
✔ outstanding project, product or service launched for or with client/s.
✔ innovative internal practices or strategies.
The project, solution, product, service or initiative must either be:
- launched, in part or full, over the last 24 calendar months.
- launched prior to 24 calendar months and had recent innovations or upgrades.
Note:
Companies in the following industries are not eligible to join the Awards Programme: cryptocurrency, tobacco, multilevel marketing, and products with claim of health benefits
CATEGORIES
There will be one winning company per industry category.
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Accounting
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Advertising
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Aerospace
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Aerospace & Defense
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Agriculture
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Airline
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Analytics
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Apparel
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Architecture
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Automotive Services
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Automotive Systems
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Automotive & Transport Equipment
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Banking
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Beauty & Cosmetics
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Broadcasting
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Brokerage
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Building Materials
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Building Services & Facilities
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Business Insurance
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Business Services
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Cargo Handling
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Chemicals
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Commercial Building Construction
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Commercial Real Estate Trust
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Compliance Consulting
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Computer Hardware
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Computer Services
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Computer Software
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Conglomerates
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Consulting
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Consumer Products - Durables
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Consumer Products - Non-Durables
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Corporate Advisory
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Cosmetics
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Data Center
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Department Stores
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Dining & Entertainment
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Direct Selling
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Diversified Services
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Education
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Electronic Manufacturing
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Electronics
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Employment Services
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Energy
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Engineering
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Entertainment Experience
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Executive Search
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Financial Services
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Financial Technology
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Food & Beverage
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Food Manufacturing Solutions
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Food Safety
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Furniture and Fixture
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Government
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Health Insurance
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Health Products & Services
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Heavy Civil Construction
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Hospitality & Leisure
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Human Resource Technology
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Human Resources Consulting
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Industrial Construction
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Interior Design
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Insurance Broker
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Internet/New Media
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Investment Banking
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IT Services
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Life Insurance
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Legal
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Logistics
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Logistics Equipment
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Luxury Retail
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Machining and Tooling
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Manufacturing
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Marine and Offshore Engineering
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Marine Services
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Materials & Construction
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Media & Entertainment
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Metals & Mining
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Motion Picture & Video
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Music
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Non-Profit Organisations
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Oil & Gas
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Personal Insurance
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Pharmaceuticals
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Real Estate
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Residential Building Construction
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Residential Product Manufacturing
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Retail
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Semiconductor
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Shipping
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Technology
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Telecommunications
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Television
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Transportation
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Utilities
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Venture Capital
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Wholesale
CRITERIA FOR JUDGING
The panel of judges will evaluate the entries based on the following criteria:
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Uniqueness & Innovation - Did the project introduce new or cutting-edge innovation?
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Effectiveness & Impact - Did the project achieve its objectives and targets based on specific measures used to assess its success? Was there impact on your company, clients, and industry?
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Dynamism - Is the strategy, project, service or product flexible to changes and progressive opportunities?
HOW TO ENTER?
1. Go to the online nomination form.
- Read the award entry guidelines and eligibility for your reference.
- Fill out the company information and entrant details fields.
- Choose the industry category you'd like to enter under.
- Provide entry information:
- Entry title
- 500-word summary of the entry
- Key achievements
- Client testimonial/s (if any).
- Upload your supporting documents and project photos to further strengthen your entry.
- Choose the winners package that you will take up, should you win an award.
3. You will then receive an email confirmation from the Middle East International Business Awards organisers after your nomination has been received.
4. If you were unable to upload your supporting photos or documents in the online nomination form, send them to [email protected] on or before the submission deadline.
- Three (3) entry photos are required.
- Supporting documents are optional, but will highly increase your chances of winning the award.
- Supporting documents must be in PDF, PowerPoint and/or JPG format. For supporting videos, Youtube.com or Vimeo.com links must be provided.
PRICING & DISCOUNTS
The nomination is free of charge. If your company wins, in order to maximise the benefit of winning and be entitled to promotional coverage and other benefits, winners will have to take up one of the winner's package options.
To know more about the winners package entitlements and pricing, please email [email protected].
KEY DATES
Deadline for submission: 13 June 2024
Awards dinner: September 2024
Past Winners
2023 WINNERS
- AstraZeneca - Healthcare
- BAE Systems - Aerospace & Defense
- Bayer Middle East FZ-LLC - Health Products & Services
- Cummins - Engineering and Oil & Gas
- New Balance Middle East Sportswear Trading LLC - Retail
- The Hershey Company - Food & Beverage
- Toray Membrane Middle East LLC - Manufacturing
- Unilever Gulf - Consumer Products - Non-Durables
2022 WINNERS
- Avaya International - Communications
- Axis Bank Ltd., DIFC - Banking
- Castrol Lubricants - Oil & Gas
- CrimsonLogic Pte Ltd - Technology
- Milwaukee Tool MEA - Machining and Tooling
- Stanley Black and Decker - Residential Building Construction
- Symrise Middle East Limited - Food & Beverage
2021 WINNERS
- CITIES FORUM - Consulting
- M+ Solar by Petronas - Energy
- Pizza Hut Restaurants - Restaurant
- KRAFT HEINZ MEA L.L.C - Food & Beverage
- RezLive.com - Hospitality & Leisure
- Valeo Internal Automotive Software - Automotive Systems
2023 WINNERS
- AIA Singapore - Life Insurance
- Allianz Trade - Business Insurance
- Aries Marine LLC - Marine Services
- Aspire Lifestyles APAC Pte Ltd - Business Services
- Autonomous a2z - Automotive & Transport System
- Bolloré Logistics Singapore Pte Ltd - Logistics - Sustainability Development
- Crawford & Company International Pte Ltd - General Insurance
- CYNOSURE AESTHETIC AND MEDICAL APAC SERVICES PTE. LTD. - Healthcare Technology
- Dematic Pte Ltd - Logistics - Technology
- Engie RCS Pte. Ltd. - Data Center
- Exyte Singapore Pte Ltd - Industrial Construction
- Fusion Worldwide - Supply Chain
- Gensler - Architecture
- Hoya Electronics Pte Ltd - Electronics
- Huawei International Pte Ltd - Technology
- Kaplan Higher Education - Educational Management
- London School of Business and Finance - Technology - Education
- McCormick & Company, Incorporated - Food Manufacturing Solutions
- NAVER Cloud Corp. - Cloud Services
- NICOMATIC PTE LTD - Electronic Manufacturing
- SGK Inc - Marketing
- Shamir Singapore Pte Ltd - Consumer Products - Durables
- Wavin Singapore Holding Pte Ltd - Construction Technology
2022 WINNERS
- ABB - Technology - Learning & Development
- Adisseo-PigChamp Pro Europa - Agriculture
- AIA Singapore - Life Insurance
- Arkema Pte Ltd (Bostik) - Chemicals
- CITIC Telecom CPC - Telecommunications
- Crawford & Company International Pte Ltd - General Insurance
- DataStax - Cloud Services
- Dell Technologies - Technology - Innovation
- Dynamicweb Solutions Asia Pte Ltd - Retail
- Globalization Partners - Human Resource Technology
- Motul Asia Pacific Pte. Ltd. - Oil & Gas
- NICOMATIC PTE LTD - Electronic Manufacturing
- Over The Boundary - Marketing
- Prosegur Singapore Pte Ltd - Business Services - Security
- Shamir Singapore Pte Ltd - Manufacturing
- Subex - Telecommunications - Business Assurance
- T-Systems Singapore Pte Ltd - Technology - ICT Solutions
- Terumo Asia Holdings - Health Products & Services
- Terumo Asia Holdings - Infection Control
- Torvald Klaveness - Shipping
- Tricor Singapore Pte Ltd. - Consulting
- Vertiv Singapore Pte. Ltd. - Data Center
- ZOLL Medical Corporation - Healthcare
- ZOLL Medical Corporation - Healthcare Technology
2021 WINNERS
- Amity Global Institute - Education
- Bayer South East Asia Pte Ltd - Pharmaceuticals
- Blue Yonder Asia Pte Ltd - Supply Chain Technology
- Bottomline Technologies - Financial Technology
- Cargill Asia Pacific Holdings Pte Ltd - Food Science
- China Mobile International (Singapore) Pte. Ltd. - Telecommunications
- DHL Supply Chain Singapore (Logistics Customer Service Center) - Business Services
- EPAM Systems - Business Travel Technology
- Etiqa Insurance Pte Ltd - Financial Services
- Globalization Partners Pte Ltd - Human Resource Technology
- Heraeus Materials Singapore Pte Ltd (Heraeus Electronics) - Manufacturing
- KEMIN INDUSTRIES (ASIA) PTE LTD - Agriculture
- Schenker Singapore Pte Ltd - Logistics
- Tricor Group - Consulting
- TurnKey Lender - Credit Solutions Technology
- Vertiv Singapore - Data Center
2020 WINNERS
- Aviva Ltd - Life Insurance
- B&H Worldwide - Logistics
- Bayer South East Asia Pte Ltd - Pharmaceuticals
- Bioquell, an Ecolab solution - Infection Control
- Bühler - Food Manufacturing Solutions
- Cigna Europe Insurance Company S.A.-N.V. – Singapore Branch - Health Products & Services
- Czarnikow - Food & Beverage
- Lenovo Asia Pacific - IT Services - Chatbot
- Matica Technologies Pte Ltd - Printing Technology
- NTT Ltd. - IT Services - Omnichannel Customer Experience
- NTT Ltd. - Technology
- SeaSolutions ApS - Shipping
- Tokio Marine Life Insurance Singapore (TMLS) - Financial Services
- UUcare Group Singapore Pte Ltd - Consumer Products - Non-Durables
- Videojet Technologies (S) Pte Ltd - Manufacturing
- WOG TECHNOLOGIES PTE LTD. - Engineering
2019 WINNERS
- AMITY GLOBAL INSTITUTE - Education
- Daimler Financial Services Africa & Asia Pacific Ltd - Financial Services
- Edrington Singapore Pte Ltd - Food & Beverage
- AIA Singapore - Life Insurance
- Hoffmann Quality Tools Asia Pacific Pte. Ltd - Machining and Tooling
- Ardentec Singapore Pte Ltd - Manufacturing
- gumi Asia Pte Ltd - Media & Entertainment
2018 WINNERS
- MHE-Demag - Building Services & Facilities
- Finastra International Financial Systems Pte. Limited - Financial Technology
- AVADO - Human Resource Technology
- Jardine Lloyd Thompson Asia - Insurance Broker
- NTT Communications - IT Services
- AIA Singapore - Life Insurance
- Bolloré Logistics & L’Oréal - Logistics
- Crown Equipment (Singapore) Pte. Ltd. - Logistics Equipment
- Hoffmann Quality Tools Asia Pacific Pte. Ltd. - Machining and Tooling
- Firmenich Asia Pte Ltd - Manufacturing
- VYGON Asia Pte LTD - Pharmaceuticals
- Digital Alchemy - Technology
- JDX Consulting Pte Ltd - Consulting
- FreemanXP - Business Services
2017 WINNERS
- AIA Singapore - Life Insurance
- AirAsia - Airline
- Bordier & Cie (Singapore) - Banking
- LF Logistics Services Pte Ltd - Logistics
- Lionbridge - Business Services
- Pepperl+Fuchs Asia - Electronic Manufacturing
- SICK Product Center Asia Pte. Ltd. - Electronics
- Victory Hill Exhibitions Pte Ltd - Media & Entertainment
- Vygon Asia Pte Ltd - Pharmaceuticals
- Yerra Solutions - Compliance Consulting
2016 WINNERS
- AIA Singapore - Life Insurance
- Longview Solutions - Analytics
- Conergy Asia & ME - Energy
- Continental Automotive Singapore - Automotive & Transport System
- Drake International (Singapore) Limited - Human Resource Technology
- Globaleye - Financial Services
- AkzoNobel Marine Coatings - Marine Services
- NTT Communications - IT Services
- NXP Semiconductors - Electronics
- PMsquare - Consulting
- Robert Bosch (SEA) Pte Ltd - Materials & Construction
- Romer Labs Singapore Pte Ltd - Food Safety
2015 WINNERS
- Abbott Laboratories Singapore, GROW® - Food and Beverage
- BuyAssociation (Singapore) Pte Ltd - Property Services
- Cegos Asia-Pacific Pte. Ltd. - Education
- Dentsu Singapore - Advertising
- Globaleye Pte Ltd - Financial Services
- ibis Singapore on Bencoolen - Hospitality and Leisure
- Ideal Systems (Singapore) Pte Ltd - Technology
- Imagination - Diversified Services
- Jardine Lloyd Thompson Asia - Human Resources Consulting
- M-Plan Sdn Bhd - Health Products and Services
- NTT Communications - IT Services
- PM Group - Engineering
- PMsquare Pte Ltd - Consulting
- Swiss Post Solutions Ltd Singapore Branch - Business Services
- Zurich Life Insurance - Personal Insurance
2014 WINNERS
- Adecco - Business Services
- ASBS Pte Ltd - Legal
- Barilla - Food and Beverage
- Bayer CropScience Asia Pacific - Agriculture
- BuyAssociation Singapore - Advertising
- Deloitte Singapore - Accounting
- Electrolux Major Appliances - South East Asia - Consumer Products - Durables (Major Appliance)
- Enware Asia Safety Systems Pte Ltd - Materials & Construction
- ERI Banking Software - Computer Software
- Ethnicraft Online - Retail
- Feinmetall Singapore Pte Ltd. - Electronic Manufacturing
- Global Marine Systems Ltd. - Engineering
- Group8asia Singapore Pte Ltd. - Residential Building Construction
- Hansgrohe Pte Ltd - Residential Product Manufacturing
- Hocoma Pte Ltd - Health Products & Services
- Hoffman - Corporate Advisory
- Imagination Asia Ltd. - Diversified Services
- Infineon Technologies Asia Pacific Pte Ltd - Electronics
- JANUS et Cie - Furniture and fixture
- Jura SEA - Consumer Products-Durables (Small Appliance)
- KABA SECURITY PTE LTD - Technology
- Kimberly-Clark - Consumer Products - Non-Durables
- Mercuri Urval - Human Resources Consulting
- Mövenpick Heritage Hotel Sentosa - Hospitality & Leisure
- NTT Singapore Pte Ltd - Data Center
- Panasonic Factory Solutions Asia Pacific - Food Manufacturing Solutions
- PM Group - Architecture
- PMsquare - Consulting
- Pro-DataLGI Singapore Pte. Ltd. - Computer Services
- Randstad Pte Limited - Executive Search
- Romer Labs Singapore Pte Ltd - Food Safety
- simpleshow asia Pte Ltd - Motion Picture & Video
- SOLID Asia Energy Services Pte Ltd - Energy
- SONRU - Human Resource Technology
- tesa tape Asia Pacific Pte Ltd - Manufacturing
- Tigerspike - Internet/New Media
- UOMO GROUP SINGAPORE - Luxury Retail
- Voltas Limited - Building Services & Facilities
- Zurich Life Insurance (Singapore) - Personal Insurance
2023 WINNERS
- Adient Automotive Holding (M) Sdn Bhd - Automotive Services
- Air Liquide APAC Global Services - Chemicals
- Exyte Malaysia Sdn Bhd - Industrial Construction
- McDermott - Marine and Offshore Engineering
- OCBC Bank (Malaysia) Berhad - Banking
- Perfios Software Solutions Private Limited - Credit Solutions Technology
- Webhelp Malaysia Sdn.Bhd. - Business Services
2022 WINNERS
- adidas Malaysia - Sports Retail
- BATA MALAYSIA SDN BHD - Footwear Retail
- Knight Frank Malaysia Sdn Bhd - Real Estate
- Mercedes-Benz Services Malaysia Sdn Bhd - Financial Services
- Standard Chartered Global Business Services Pvt Ltd - Banking
- Sun Life Malaysia - Life Insurance
- Total IT Global Sdn Bhd - IT Services
- Tricor Services (Malaysia) Sdn Bhd - Business Services
- Western Digital - Computer Software
2021 WINNERS
- Adient Automotive Seating (M) Sdn Bhd - Automotive Services
- Allianz Malaysia Berhad - Life Insurance
- Besi Apac Sdn Bhd - Energy
- Consus Global Sdn Bhd - Consulting
- ENZA ZADEN ASIA SDN BHD - Agriculture
- Hamilton Sundstrand Customer Support Centre (M) Sdn Bhd - Aerospace
- Intel Microelectronics Sdn Bhd - IoT
- LHT GPAC TECHNOLOGY (M) SDN BHD - Materials
- OCBC Bank (Malaysia) Berhad - Banking
2020 WINNERS
- Capgemini - IT Service
- Everise - Fintec
- Lanotec Asia Pacific Pte Ltd - Marine and Offshore Engineerin
- McDermott Asia Pacific Sdn Bhd - Oil & Ga
- Norwex Malaysia Sdn. Bhd. - Consumer Products - Durable
- Sam Media - Telecommunication
2019 WINNERS
- ASSA ABLOY ASEAN - Technolog
- OpenWay - Financial Service
- Roche (Malaysia) Sdn Bhd - Pharmaceutical
- RSA - Cyber Security
- Texas Instruments Electronics Malaysia Sdn Bhd - Electronic Manufacturing
CONTACT US
For more details, contact:
Danica Avila
+(65) 3158 1386


Middle East International Business Awards
The Middle East International Business Awards honours foreign companies that has launched great initiatives that further boosted their position in the region.
Event Photos
Testimonials
Check out what past winners have said upon receiving their award.


2022 winner: Axis Bank Ltd., DIFC


2022 winner: CrimsonLogic Pte Ltd


2021 Winner: M+ Solar by PETRONAS


2021 Winner: Pizza Hut Restaurants


2021 Winner: The Kraft Heinz Company


2022 Winner: Adisseo-PigChamp Pro Europa


2022 Winner: AIA Singapore


2022 Winner: Arkema Pte Ltd (Bostik)


2022 Winner: CITIC Telecom CPC


2022 Winner: Crawford & Company International Pte Ltd


2022 Winner: DataStax


2022 Winner: Dell Technologies


2022 Winner: Dynamicweb Solutions Asia Pte Ltd


2022 Winner: Globalization Partners


2022 Winner: Motul Asia Pacific Pte. Ltd.


2022 Winner: Prosegur Singapore Pte Ltd


2022 Winner: T-Systems Singapore Pte Ltd


2022 Winner: Terumo Asia Holdings - Health Products & Services


2022 Winner: Terumo Asia Holdings - Infection Control


2022 Winner: Torvald Klaveness


2022 Winner: Tricor Singapore Pte Ltd.


2022 Winner: ZOLL Medical Corporation - Healthcare Technology


2021 Winner: Amity Global Institute


2021 Winner: Cargill Asia Pacific Holdings Pte Ltd


2021 Winner: DHL Supply Chain Singapore - Logistics Customer Service Center


2020 Winner: Cigna Europe Insurance Company S.A.-N.V. – Singapore Branch


2020 Winner: Tokio Marine Life Insurance Singapore


2020 Winner: SeaSolutions ApS


2020 Winner: Bühler


2020 Winner: Czarnikow


2020 Winner: NTT Ltd.


2020 Winner: Videojet Technologies (S) Pte Ltd


2019 Winner: Ardentec Singapore Pte Ltd


2019 Winner: gumi Asia Pte Ltd


2019 Winner: Edrington Singapore


2022 Winner: BATA MALAYSIA SDN BHD


2022 Winner: Knight Frank Malaysia Sdn Bhd


2022 Winner: Sun Life Malaysia


2022 Winner: Total IT Global Sdn Bhd


2022 Winner: Tricor Services (Malaysia) Sdn Bhd


2022 Winner: Western Digital Batu Kawan


2021 Winner: Adient Automotive Seating (M) Sdn Bhd


2021 Winner: Allianz Malaysia Berhad


2021 Winner: COLLINS AEROSPACE


2020 Winner: Capgemini


2020 Winner: Everise


2020 Winner: Lanotec Asia Pacific Pte Ltd


2020 Winner: McDermott Asia Pacific Sdn Bhd


2020 Winner: Norwex Malaysia Sdn Bhd


2020 Winner: Sam Media


2019 Winner: Assa Abloy


2019 Winner: OpenWay


2019 Winner: RSA


2019 Winner: Roche


2021 Winner: Animoca Brands


2021 Winner: Baxter Healthcare Ltd.


2021 Winner: Convatec Hong Kong Limite


2020 Winner: Omnicom Media Group


2020 Winner: BRALOBA GROUP


2020 Winner: AstraZeneca Hong Kong Limited


2020 Winner: Baxter Healthcare Ltd


2019 Winner: ASSA ABLOY Asia Pacific Limited


2019 Winner: Merrill Corporation


2019 Winner: Siemens Limited
Awards Highlights
Recent News
Recent News
FREQUENTLY ASKED QUESTIONS
How do I nominate?
You can send an entry via the online nomination form, where you have to fill in details about your company and the project, product or service that you wish to submit for the awards programme. You will also be required to submit a 500-word write up summarising your entry, and highlighting why it should win an award.
How many winners per category?
There will only be one winner per industry category.
Can I send two or more entries for our company?
You may send a maximum of three (3) entries only. One online nomination form is equivalent to one entry, so if you are submitting multiple entries, please enter each separately.
What can I nominate?
You may submit any noteworthy company initiative, project, product or service that enhanced your business in the region.
Note that your entry should have been launched, in part or full, over the last 24 calendar months; if it was launched prior to 2 years, there should have been recent innovations and upgrades for improvement to be eligible for the awards.
What is the Asian Business Review?
The Asian Business Review is a regional magazine serving Asia's dynamic business community. Essential coverage includes the economy, investment, manufacturing, technology, travel and trade. It offers fresh perspectives and ideas to guide its readers through the challenges and complexities of their businesses, providing opinion and analysis on all areas of business to improve performance.
Each year, we host a number of awards to recognise the best businesses in Asia.
Will there be an awards dinner this year?
Yes, the awards dinner will be held in Dubai in September 2024.